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First Foundation Advisors was founded in 1990 as Orange County's first fee-only advisor.

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Investor Education Investments & Economy Grow

Navigating Rough Seas: Staying the Course & the Cost of Market Timing

| 4/29/20 2:00 PM
Time to read: 7 minutes

Today’s volatile investment environment has provided a moment for much needed self-reflection, particularly around one’s risk appetite. In the decade following the Great Financial Recession we saw many macro events which scared investors, but by and large, the past few years investors have been spoiled with strong equity returns with relatively low volatility. In 2017, per Standard & Poor’s, the S&P 500 had zero days..

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Investment Commentary Investments & Economy Grow

Staying Disciplined in an Uncomfortable Market

| 4/10/20 1:44 PM

We sincerely hope you and yours are healthy and adjusting well enough to all the disruptions and changes we are currently facing together in our daily lives. We will surely remember this time and the profound impact it is having on our families, communities, and country.

We will get through this crisis. Things will improve, and we will recover. This too shall pass. In the meantime, events are moving very rapidly, policy responses are in flux,..

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Investment Commentary Investments & Economy Grow

Market Action Update: Don’t Panic

| 2/3/20 11:05 AM

In 2001, the British rock band Coldplay released a single titled “Don’t Panic.” The track opens with an acoustic melody and the lead singer, Chris Martin, singing in his characteristic falsetto voice the decidedly dystopian lyrics:

Bones sinking like stones All that we've fought for Homes, places we've grown All of us are done for

The stock market seems to be reflecting a similar dystopian sentiment in reaction to news of the spreading..

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